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Fractional Marketing Partner
Marketing Strategy & Growth Consultant

Your product is ready. Your marketing needs to catch up.

I help B2B SaaS and founder-led businesses turn scattered marketing efforts into clear strategies, connected systems and consistent execution.

From customer acquisition to website optimisation and marketing operations, I take ownership of the bigger picture so you can focus on running your business.

Book a Discovery Call Explore My Work
Tanveer Nadeem
Currently leading marketing strategy for EasyDigz, a US-based PropTech SaaS company.
Selected Experience

Strategy backed by hands-on experience.

My work spans marketing leadership, acquisition, website optimisation, analytics and content systems across SaaS and other founder-led businesses.

100+
Videos created for EasyDigz's educational and promotional marketing programmes
15+
Webinars delivered as part of an ongoing audience engagement programme
10,000+
Real estate agents reached through segmented email campaigns, drip sequences and targeted outreach, supported by a marketing database and outreach systems built from scratch
7x ROAS
Return on ad spend delivered for a furniture e-commerce brand
Why Work With Me

Marketing shouldn't be another thing you have to manage.

Your business is growing, but marketing is becoming harder to coordinate.

The website needs improvements. Campaigns need direction. Content gets published without a clear purpose. Leads come in, but the follow-up process isn't always connected.

You know these things matter, but you don't have the time to manage every moving part.

What you need isn't necessarily more marketing activity. You need someone who knows what to prioritise and takes responsibility for making it happen.

I work alongside founders to understand the business, identify opportunities and build a marketing function that operates with direction.

That means developing the strategy, improving the systems, coordinating execution and staying close enough to the work to make meaningful improvements.

My Approach

Understand the business. Build the system. Lead the work.

01
Find the Real Opportunities

I assess your positioning, audience, website, acquisition channels, customer journey and existing marketing processes.

The objective is to understand where marketing is falling short and which improvements are likely to make the greatest difference.

02
Create the Strategy and Infrastructure

I develop a practical marketing roadmap based on your business priorities.

That might involve improving messaging, strengthening website conversion paths, setting up tracking, developing content programmes or creating better lead-nurturing workflows.

Everything should work towards a shared objective rather than operate as disconnected activities.

03
Execute, Measure and Improve

I take responsibility for moving the work forward.

Depending on the engagement, I implement directly, collaborate with your existing team or coordinate specialist support.

I review performance, adjust priorities and make sure marketing continues to evolve with the business.

Let's Discuss Your Marketing
How I Can Help

One marketing partner.
The expertise to connect the dots.

I don't offer packages. Every engagement starts with understanding what your business actually needs. But here is what I bring to the table.

Skills and capabilities
Marketing Strategy
Fractional Leadership
Website Optimisation
CRO
GA4 & Tag Manager
SEO
AEO & GEO
Content Marketing
Paid Media
Email Marketing
Demand Generation
Webinars & Video
Marketing Automation
Reporting & Analytics
01
Fractional Marketing Leadership
Senior marketing direction without a full-time hire.
I help founders establish clear marketing priorities, develop growth strategies and lead execution across channels and teams.
Areas of support
  • Marketing strategy and growth roadmaps
  • Positioning and go-to-market planning
  • Campaign prioritisation and resource allocation
  • Marketing budgets and performance reviews
  • Team and specialist coordination
  • Sales and marketing alignment
Best for: Businesses that need someone to own marketing strategy and coordinate ongoing execution.
02
Website Optimisation, CRO & Analytics
Turn your website into a more effective part of your customer acquisition process.
I combine conversion-focused thinking with hands-on technical marketing experience to improve how visitors interact with your website and how performance is measured.
Areas of support
  • Website and landing-page audits
  • Messaging, content and user-journey improvements
  • Conversion rate optimisation
  • GA4 and Google Tag Manager
  • Event and conversion tracking
  • Funnel analysis and lead capture
  • Reporting and measurement frameworks
Best for: Businesses attracting visitors but struggling with conversions, tracking or customer journeys.
03
SEO, Content & Organic Growth
Build visibility around the problems your customers are searching for.
I develop SEO and content strategies that connect audience needs with commercial priorities.
Areas of support
  • SEO audits and keyword strategy
  • Technical and on-page SEO recommendations
  • Content architecture and topic clusters
  • Editorial planning and content workflows
  • Search performance analysis
  • AEO and GEO strategy
  • Coordination of specialist SEO implementation
Best for: Businesses looking to build sustainable search visibility and a more structured content programme.
04
Demand Generation & Marketing Systems
Create campaigns and processes that work together, not in isolation.
I help plan, coordinate and improve acquisition and engagement programmes across relevant channels.
Areas of support
  • Demand generation and campaign strategy
  • Paid media planning and oversight
  • Email marketing and lead nurturing
  • Marketing automation
  • Webinars, podcasts and video-led campaigns
  • Content distribution and repurposing
  • Campaign tracking and optimisation
Best for: Businesses that need more consistent acquisition, engagement and follow-up processes.
Discuss Your Marketing Needs
Featured Client Work
EasyDigz · PropTech SaaS · United States · Ongoing

Building a connected marketing function for a growing SaaS business.

EasyDigz provides a white-label real estate platform for agents and brokers.

My role has been to lead the marketing strategy and establish the systems, campaigns and processes needed to support awareness, audience education and customer acquisition.

The Challenge

The business needed clearer positioning, a more structured marketing approach and stronger foundations for ongoing acquisition.

Early messaging and paid awareness experiments also highlighted opportunities to improve website journeys, tracking and lead follow-up before increasing advertising investment.

What I Led

Marketing strategy and direction

Developed marketing priorities, messaging frameworks, campaign plans and ongoing marketing approaches aligned with business goals.

Website optimisation and technical marketing

Worked directly on website and landing-page improvements, GA4, Google Tag Manager, custom-event tracking and conversion journeys.

Recurring webinar and podcast programmes

Helped establish webinars and podcasts as regular marketing activities supported by promotional videos, email campaigns and social distribution.

Content and audience engagement

Developed and coordinated educational content, newsletters, video campaigns and ongoing content workflows.

Marketing systems and lead nurturing

Developed and implemented email sequences, audience segmentation, automated follow-up workflows and marketing processes to connect audience engagement with customer acquisition.

Cross-functional coordination

Collaborated with founders, developers, PR, sales-related teams and external specialists to align marketing execution with business priorities.

The Outcome

The work has helped establish a more structured and repeatable approach to marketing, connecting content programmes, website improvements, tracking and acquisition planning.

The engagement continues, with ongoing priorities around customer acquisition, conversion journeys and marketing execution.

See More Work View Live Work on LinkedIn
10,000+
Real estate agents reached through segmented email campaigns, drip sequences and targeted outreach, supported by a marketing database and outreach systems built from scratch
100+
Marketing videos created across social and platform channels
15+
Webinars delivered with full email promotion sequences
One connected system
Recurring webinar and podcast programmes, GA4 and Google Tag Manager tracking, and conversion-focused website improvements working together as part of one marketing system.
Selected Outputs
  • Recurring webinar and podcast promotional programmes
  • Website and landing-page improvements
  • GA4, GTM and custom-event tracking
  • Email marketing sequences, audience segmentation and automated lead follow-up workflows
  • Multi-channel content planning and distribution
  • Ongoing marketing strategy and cross-functional coordination

Sound familiar? If your marketing keeps getting pushed down the priority list, let's talk.

Book a Discovery Call
Portfolio

Different challenges. Practical marketing solutions.

HospitalityVideoSocial Media Marketing
Monal Restaurant
Developed and coordinated video-led content and social media campaigns to support audience engagement and restaurant promotion.
TikTok 133.9K views
133.9K
TikTok
Instagram 127K views
127K
Instagram
195K+
Total video views
68K
Single reel organic
↗ TikTok (133.9K) ↗ Instagram (127K)
Real EstateSEOPaid AdvertisingEmail Marketing
Carolina Land Experts
Supported customer acquisition through Google Ads, SEO and email marketing, connecting campaign activity with broader search and lead-generation objectives.
50
Google Ads conversions
$3.99
Cost per click
45K+
Facebook reach
Google Ads dashboard
Google Search Console traffic
Ranked Keywords, Top 5 positions
Legal ComplianceSEOContent Strategy
GDPR EU
Developed SEO and content strategy focused on search opportunities, content structure and organic visibility, growing the platform to 13.2K organic search clicks against established law firms.
13.2K
Organic search clicks
1.9M
Search impressions
GDPR EU keyword rankings
GDPR EU Search Console traffic
Aesthetic MedicinePaid AdvertisingContent
AHI Clinic
Worked on advertising and content marketing focused on audience engagement and lead generation for an aesthetic clinic.
38
Qualified leads
£52
Cost per lead
£2K
Ad budget
AHI Clinic CRM, 38 leads (names redacted)
Web HostingSEOContent Architecture
November 2025 to April 2026
HostSailor
Completed an SEO and content-focused engagement involving a large-scale content audit, topic-cluster development and structured content planning.
The work included reviewing approximately 460 existing articles and identifying opportunities for improved search organisation and optimisation.
~460
Articles audited
15/mo
New blogs
6+
Backlinks/month
HostSailor content cluster audit (internal data redacted)
HospitalitySEOContent Strategy
Fusion Hut
Developed keyword strategy, content architecture and search optimisation activities to strengthen organic visibility.
1.73K
Clicks in 6 months
69.5K
Impressions
Fusion Hut GSC performance
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Client Feedback

Trusted to help move marketing forward.

★★★★★

"I am confident in Tanveer's ability to produce relevant content and steer a business through good marketing."

MW
Michael Walliser
CEO, EasyDigz
FAQ

Questions founders usually ask.

I work with your business on an ongoing basis to develop marketing strategy, establish priorities and lead execution without requiring you to hire a full-time senior marketing employee.
Both, depending on the engagement. I have hands-on experience across website optimisation, analytics, SEO, content, email and campaigns. I also coordinate specialist support when needed.
Yes. I can collaborate with founders, marketing teams, developers, sales teams, freelancers and external partners.
No. B2B SaaS and founder-led businesses are my primary focus, but my experience includes real estate, hospitality, legal compliance, aesthetic medicine and other industries.
Yes. I consider defined projects involving marketing strategy, website optimisation, CRO, analytics, SEO and related areas alongside ongoing fractional engagements.
Pricing depends on the scope, responsibilities and level of involvement. We can discuss the appropriate arrangement during a discovery call.
Book a discovery call. We'll discuss your business, current marketing activities, challenges and priorities to see whether there's a good fit.
About Tanveer

I connect marketing strategy with the work needed to make it happen.

I'm Tanveer Nadeem, a marketing strategy and growth consultant working with B2B SaaS and founder-led businesses.

My experience spans marketing leadership, SEO, content, paid campaigns, website optimisation, analytics and marketing systems across several industries.

I enjoy understanding how a business works, identifying what needs to improve and building a practical plan around it.

I'm equally comfortable developing a marketing roadmap, improving a landing page, setting up tracking or working with specialists to move a campaign forward.

I don't believe effective marketing requires one person to do everything.

It requires someone who understands the bigger picture, knows what to prioritise and takes responsibility for bringing the right work together.

That's the role I aim to play for the businesses I work with.

Let's Work Together
Let's Work Together

You don't need more disconnected marketing activity. You need a plan that gets executed.

If you're ready to bring more direction, consistency and accountability to your marketing, let's talk.

We'll discuss where your business is today, what's holding marketing back and how I can help.

Book a Discovery Call WhatsApp Me

In our first conversation, we'll discuss your marketing challenges, current priorities and where I may be able to help. No lengthy presentation or sales pitch.

Or email at tanveer@tanmediasoft.com